Why Organic Social Media Still Matters in 2025
Organic social media is the content you post for free, no boosting, no ad spend, just consistent, authentic communication with your audience.
11 April 2025
Welcome to Character Creates
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Simple answers to your big questions.
How much does a website cost?
The cost varies based on your specific needs, but our approach allows us to deliver high-quality websites quickly and efficiently, meaning your project stays on track and within budget. We focus on creating a website that works for you, one that helps grow your business, engage customers, and achieve your goals. Reach out to get a personalised quote and see how we can bring your vision to life!
How long does it take to create a website?
It varies depending on the project, but most websites are ready within 2-8 weeks. We’ll provide a clear timeline before we begin to keep everything on track. Creating a great website is a team effort, and we’ll work closely with you every step of the way. From initial design to final launch, your input is key to ensuring the final product truly reflects your brand and goals.
Can you help manage
my website after it’s live?
Absolutely! We offer ongoing support and maintenance packages to keep your site secure, updated, and running smoothly.
Why is brand identity so important for my business?
Because first impressions matter! A strong brand identity builds trust, recognition, and loyalty. It helps your business stand out, especially in crowded markets. We work with clients to create branding that not only looks great, but also clearly communicates your values and story to the right audience.
How do I know if it’s time for a rebrand?
If your current branding no longer reflects your business or feels inconsistent, it might be time to refresh things. We offer everything from subtle updates to complete brand overhauls, and we’ll help you figure out what’s best for your goals.
Will you help me figure
out what my brand identity
should look like?
Absolutely! That’s what we’re here for. We’ll get to know your business, audience, and style preferences, then bring ideas to the table. Brand identity is a collaborative process, we guide you every step of the way to create something you feel proud of.
What do I get with a brand identity package?
Our branding packages usually include a primary logo, secondary logo, submarks, a full brand colour palette, font pairings, brand guidelines, and mockups to show how it all comes together. Need social templates or packaging design? We can include that too!
How long does the brand identity process take?
Every project’s a little different, but a typical branding project takes around 4–6 weeks. That gives us time to research, create, refine, and finalise everything properly. We keep things moving while making sure there’s space for feedback and collaboration throughout.
Can you work with my
existing logo?
Yes, absolutely! If you’re happy with your current logo, we can build the rest of your branding around it. We’ll just need the logo in a high-quality, vector format (like an AI, EPS or SVG file) to make sure it works smoothly across both print and digital. If you’re unsure what files you’ve got, we can help check them over!
How much does a website cost?
The cost varies based on your specific needs, but our approach allows us to deliver high-quality websites quickly and efficiently, meaning your project stays on track and within budget. Reach out to get a personalised quote and see how we can bring your vision to life!
Do you sort out hosting and domains too?
Yes, we can help with both. If you’ve already got a domain or hosting set up, we’ll work with what you’ve got. If not, we can recommend the best options and get it all set up for you.
How long does it take to
build a website?
Most websites take a few weeks to a couple of months, depending on the size and how quickly we get things like content and feedback. We’ll always keep you in the loop so you know what’s happening and when.
What happens during the
design stage?
This is where it all begins. We kick things off with a discovery session to learn about your business, audience, and goals, then translate that into a website that works. From planning your content to designing your layout and building everything to perform across all devices, we cover it all. Once it’s tested and ready to go, we hit launch together.
Can I update the website myself once it’s live?
Yes! We build websites using platforms like WordPress and Shopify, so you’ll be able to make basic updates yourself. We’ll even show you how, or offer ongoing support if you’d rather we handle it.
Will it work on phones and tablets too?
Absolutely. Every website we design is fully responsive, which means it’ll work and look great on mobiles, tablets and desktops as standard.
What do I need to give you
to get started?
We’ll usually need your logo, brand colours/fonts, any content you’ve already got (like text or images), and a bit of info about your goals. Don’t worry if you’re not sure, we’ll guide you through it all.
What happens after my website goes live?
Your website is live, now what? From keeping your content fresh to growing your traffic through organic marketing, for an extra fee, we can help keep your site working hard long after launch. We also handle the technical side (like updates and hosting), and help improve performance over time. A great website isn’t one-and-done, we’re here to help it grow with you.
What platforms do you
manage?
We mainly work with Instagram, Facebook, LinkedIn and TikTok, depending on what suits your business best. We’ll help you figure out where your audience is and build a plan that makes sense for your goals.
Do you create the content too?
Yes! We handle the full package, from designing graphics and writing captions to planning your content calendar. You’ll always get to review and approve everything before it goes live.
How often will you post?
We post based on your customised marketing strategy, and the package that you choose. We share between 5-15 posts per month, depending on your budget, across up to 3 social channels of your choice.
Will my social channels grow without paid ads?
Absolutely. We focus on organic growth, real followers, real engagement, and real results. No bots, no boosted posts, just strategic content that connects with your audience and builds your brand over time. It might take longer, but the impact lasts longer too.
Will organic social media actually help grow my business?
Definitely, when it’s done right. Socials help organically boost your brand visibility, build trust with customers, and keep clients in the loop. It’s less about going viral, and more about consistently posting a variety of content to look credible and trustworthy.
Can I still post myself if you're managing it?
Of course! We’ll plan around anything you want to post yourself, and you’re always welcome to share in-the-moment content for us to edit and post. Think of it as a team effort, we’ll just make sure it all stays on brand.
Do you track what’s working?
We do. While we don’t do deep-dive analytics, we keep an eye on what performs well and tweak the plan to keep things heading in the right direction. It’s all about learning what your audience connects with.
What types of print do you design?
We design pretty much anything you might need, from business cards and flyers to brochures, posters, packaging, and menus. If it can be printed, we can design it.
What if I already have a printer I like?
No problem at all. We’ll provide you with high-quality, print-ready files that your chosen printer can use. We’ll even chat with them if they need anything specific from us.
What are print-ready files?
Print-ready files are properly sized, high-resolution, and include things like bleed and crop marks, everything a printer needs to get a sharp, professional result. Don’t worry if that sounds like jargon, we handle all of it.
Can you sort the printing too, or is it design-only?
We can handle the full process. Once the design’s signed off, we can manage printing through trusted suppliers we regularly work with, so you don’t need to shop around.
Do I get to check the design before it’s printed?
Yes! We’ll send over proofs for you to review and make changes before anything goes to print. Nothing gets printed without your approval.
Can you match my existing branding?
Yep! We’ll make sure your print materials are totally in line with your brand, colours, fonts, tone, everything.
What kinds of signage do you offer?
We offer a full range, shopfront signs, illuminated and non illuminated, internal displays, window graphics, directional signage, wall vinyls, and more. If it helps show off your brand or guide your customers, we can design and produce it.
Do you do both indoor and outdoor signs?
We do! Whether you need a big, bold outdoor sign or something sleek and subtle inside, we’ll create signage that works for your space and makes your brand shine.
Can you match my existing branding on signage?
Definitely. We’ll make sure your signage fits seamlessly with the rest of your branding — colours, fonts, tone, everything will be spot on.
Can you handle the whole process?
From the first chat to the final installation, we manage everything. That includes site visits, design, production, and getting it fitted safely and professionally.
Do you design custom signage or just standard sizes?
All of our signage is tailored to your business. We design everything to fit your space, brand, and needs, nothing off the shelf unless that’s what you’re after.
How long does signage take from start to finish?
It depends on the size and complexity, but we’ll always give you a clear timeline up front. Once everything’s signed off, production and installation usually take a couple of weeks, and we’ll keep you in the loop throughout.
How can I grow my email list?
Building an email list starts with providing value. Offering something your audience finds useful, like a downloadable guide, a special offer, or exclusive content, is a great way to encourage sign-ups. Once you’ve got that, it’s all about staying consistent, engaging with your audience, and keeping your emails relevant to their interests.
How often should I send email campaigns?
It depends on your business and audience, but generally, a monthly or bi-monthly email campaign schedule works well. You want to stay top of mind without overwhelming your subscribers. Consistency is key! Also, make sure your emails always have value, whether it’s promotions, updates, or useful tips.
What should my email subject lines look like?
Your subject lines should be catchy and to the point. Think about what will make the recipient open your email: curiosity, urgency, or an offer they can’t resist. Keep it short, clear, and avoid sounding too salesy. For example, “Your monthly discount is here!” or “Ready to upgrade your branding?”
How do I make sure my emails get opened?
Getting your emails opened starts with a solid subject line, but also includes providing relevant, engaging content inside. Personalise where possible, segment your audience to send them content they care about, and ensure your emails are mobile-friendly. The more value and clarity you offer, the better.
How can I track my email campaign performance?
Email platforms like Mailchimp give us easy-to-read reports. Key metrics to look for are open rates (how many people opened your email), click-through rates (how many clicked on your links), and conversion rates (how many took the action you wanted). We regularly check these to see what’s working and adjust your strategy as needed.
Can you help design email templates that match my brand?
Absolutely! We specialise in creating custom email templates that reflect your brand’s identity. From colours and fonts to imagery and layout, we’ll design emails that are not only visually appealing but also optimized for readability and conversions. Whether you need a one-off template or a full set, we’ve got you covered!
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